I'm sure you've all noticed a hundred posts out there where people seem to deliberately place periods within a word. The first time I assume it was a typo but it'll be the same word often times.
So here's the ONLY theory I could come up with. That if I didn't want someone to find my post out on the www, by breaking up the word for search, it wouldn't be picked up.
In other words, if I didn't want to be found on Google with a search for "CCRM," I would write CC.RM in every reference on my blog and then Google wouldn't pick it up for search. Okay, that's probably 100% wrong but it's all I could come up with.
Please educate me.